From its origins in candy and confectionery products, Mars, Inc. has diversified to become a world leader in several other markets, including snack foods, pet care products, main meal foods, electronic automated payment systems, and soft drink vending.
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.
Mars owns some of the world’s most popular brands. Every day they bring pleasure and satisfaction to hundreds of millions of people and pets around the world. To make sure people can continue to enjoy them, we must find ways to make all of our products without depleting the planet’s increasingly scarce resources, and to ensure they have a positive impact on people along our supply chain. Our ambition is to source, manufacture, package and distribute our brands in more sustainable ways.
We are also working on innovations that will enable us to develop and promote products with fewer negative and greater positive impacts on people, pets and the planet. As we have limited potential to reduce impacts through the way our products are used, our aim instead is to provide more sustainable alternatives and drive consumer preference for these products.
Our brands are one of our primary means of interacting with people. We take this opportunity and responsibility seriously and take measures to make sure our brands are not used in ways that have a negative effect on society or the environment. This involves being responsible in our marketing, providing clear information and promoting appropriate use.
We also use our brands to encourage people to contribute to good causes, amplifying the positive impact our products can make.